Unlock Countless new Roads – The Success of the Lamborghini UrusFour years since its international debut, the world’s first Super SUV remains a desirable and proven titan for the roads and trails across the world.
- January 11, 2022
- Automotive News, Lamborghini Vancouver
- Posted by Andy Dhatt
- Comments Off on Unlock Countless new Roads – The Success of the Lamborghini Urus
Four years since its international debut, the world’s first Super SUV remains a desirable and proven titan for the roads and trails across the world. More than 15,000 units have been produced since production began, making the Urus is one of Lamborghini’s most successful high-performance luxury vehicles to date.
Powered by a 4.0-liter twin-turbocharged V8 engine, the Urus outputs a staunch 650 bhp and 850 Nm of torque. 0-100 km/h is reached in as low as 3.5-seconds and top speeds are more than 300 km/h. These performance figures comfortably see the SSUV fit in with its stablemates Aventador and Huracán, but with the added versatility and ability to drive across more rugged terrains than its super sportscar siblings. Beyond this, Urus has positioned itself at the top of new and competitive segments of luxury performance vehicles while standing out most for its performance abilities and unmistakable Lamborghini flare.
As well as unlocking new roads and avenues of Lamborghini performance, the Urus is emblematic of leading the charge towards the greatest transformation period for Lamborghini. Urus is sold in five continents, and 85% of its buyers are new to the Lamborghini brand. The success of the Urus has also led to substantial investment in Lamborghini’s production facilities in Sant’Agata Bolognese – the demand for Urus saw the need to double facility square-footage from 80,000 m2 to 160,000 m2. Within this new painting facilities, finishing departments, test track, logistics center, and secondary sustainable energy hub were introduced; along with 700 new dedicated and skilled personnel on permanent contracts.
The success of the Lamborghini Urus cannot be understated, and it marks exciting developments ahead for the brand. A facelifted Urus is expected to be revealed within the next year, along with new and exciting stablemates in Lamborghini’s range.